Wednesday, August 01, 2007

New York Hospitals "Ban the Bags"; World Breastfeeding Week

Women's Health News reports that New York City public hospitals will "exclude free baby formula samples from gift bags to new mothers, will ban formula promotion materials from labor and delivery units and will encourage initiation of breastfeeding in the baby’s first hour as part of a campaign to increase exclusive breastfeeding and improve infant health."

Perhaps not coincidently, the theme for this year's World Breastfeeding Week (August 1-7, though local events may be held on other dates) is "Breastfeeding: The First Hour", emphasizing early initiation of breastfeeding. More information about WBW in the United States from WBW, La Leche League, and ProMoM.

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